The History of Teddy Bears
| The Teddy Bear is now
so much part of our lives that it's hard to believe he was only
invented in 1902, and is named after Theodore 'Teddy' Roosevelt,
the famous hunting President of the USA. For years, the claim to
have made the first Teddy Bear has been disputed between America
and Germany - and in some ways, both countries made the first Teddy!
The story begins in Germany, in late October 1902, where Richard Steiff, a toy designer working for the family firm in Giengen, went to a touring American circus in search of an idea for a popular new toy. Among the animals he saw there was a troupe of performing bears, and they sparked off the original idea. The following day, he put his thoughts down on paper for Margarete Steiff, his aunt, who had founded the firm in 1880. Richard saw an oportunity to make a bear toy, standing upright, and jointed in a similar way to dolls. There had been bear toys before, of course - often made from real fur! - but these had all been copies of real bears on all fours. Richard's bear would be able to walk upright. Margarete Steiff liked the idea, and Richard set to work on visiting zoos to sketch the bears and come up with some proper designs. Meanwhile, several thousand miles away, the other half of the Teddy Bear story was about to begin. President Roosevelt, visiting Mississippi to settle a border dispute, decided to go out hunting for the day. After several hours, he still hadn't bagged anything, when one of his aides discovered a lost bear cub wandering through the woods. Catching it, he tied it to a tree, and brought the President to it - here was his trophy for the day! To Roosevelt's eternal credit, he couldn't bring himself to shoot the defenceless cub, and ordered it to be set free. The press pack following Roosevelt's visit heard about the story, and it inspired cartoonist Clifford Berryman to draw a cartoon of the incident, entitled 'Drawing the Line in Mississippi'. This cartoon was printed in all the papers, and triggered a moment of inspiration for Brooklyn candy store owner Morris Michtom. Using Berryman's cartoon as a guide, he quickly worked out a pattern, and, within days, had put together a little jointed toy bear cub, which he put in his shop window with a copy of the cartoon, and a handwritten notice saying 'Teddy's Bear'. The Bears sold like wildfire, and within a year, Michtom closed his candy store, and founded the Ideal Novelty and Toy Co. - still one of the biggest toy firms in the world over ninety years later. In Germany, unaware of what was going on in New York, Richard Steiff completed the designs for his toy bear, and Margarete quickly ran up a prototype from scraps of mohair cloth. The bear, christened 'Friend Petz' first appeared in public at the 1903 Spring Toy Fair at Leipzig, but - to Richard's disappointment, nobody seemed interested. Legend has it that it was only as Richard was packing away the stand at the end of the fair, that an American toy buyer came up to him, seized the bear, and ordered 3000 on the spot. And so the Teddy Bear was born, and sent on his way to international success. Within a few years of their invention, Teddy Bear-mania had swept the world. Roosevelt adopted the bear cub as his mascot for a successful re-election campaign, and Steiff redesigned their bears to create a more appealing face which was to influence all other Teddy Bears for the next fifty years. While American firms mainly supplied their home market, the German firms - at first Steiff, and later competitors such as Hermann and Bing, exported bears across Europe. Only with the First World War did the Teddy Bear industries of other countries start to make a mark. Although some Teddies had been made in Britain from around 1910, large-scale bear manufacture only began around 1915. Among the first firms involved were J.K. Farnell, The Deans Rag Book Co, and H.G. Stone & Co (who sold their bears under the tradename 'Chiltern Toys'. English bears tended to be softer in look and feel than their German cousins, and were a major influence throughout the 1920s and 1930s. Farnell bears are generally acknowledged to be the English equivalent of Steiff, but many other companies, including Deans, Chiltern, Chad Valley Co. and Merrythought (founded in 1930), made beautiful Teddies. World War Two brought a halt to bear production actoss Europe. When things gradually returned to normal, many new Teddy designs appeared alongside the traditional jointed bears. One of the most influential of these new bears was designed by Wendy Boston. Seeing the rapid spread of washing machines, she created an unjointed, fully washable bear - a design which was soon copied by all the other manufacturers. The Wendy Boston design influenced most of the bears made throughout the 1960s and '70s - and its shape even affected the look of jointed bears. From the mid-1970s onwards, more and more adults began collecting Teddy Bears. At first, they were happy with the modern designs, but as the illustrious history of the Teddy Bear became clear, some people began to look for older bears with traditional designs. As manufacturers realised the interest in old bears, they began to aim some of their new products at collectors, rather than children
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